Juicy Juls Nails

Juicy Juls Nails is a brand renowned for bold, creative, and meticulously crafted nail designs. Their projects feature a variety of patterns, unique color combinations, crystals, sparkles, and decorations that give each design its distinctive character.

Our goal was to create a logo that reflects the brand's unique style and captures the attention of young women who appreciate extravagant nail art. The key values we aimed to emphasize were creativity, perfection, individuality, and confidence. Each nail design is carefully crafted to express the client’s personality, enhance their style, and boost their self-assurance.

We chose a modern and feminine font. The color palette – vibrant navy blue and soft pink – is energetic and eye-catching, perfectly representing the bold and distinctive style that appeals to young women.

The visual direction was inspired by the brand's nail designs, rich in detail and executed with precision. The logo features sparkle icons, symbolizing the shine and embellishments frequently used by Juicy Juls Nails in their creations.