Comfort Storage

Comfort Storage is a self-storage company that creates storage facilities. People can use these facilities to store their items during a move, a renovation, or simply when they don't have enough space at home. The company's main value is proximity. They operate on a convenient model, similar to the way "Żabka" functions in the convenience store market, but in the self-storage industry.

Our goal was to create a brand identity that evokes positive emotions and friendly associations. The main attributes the brand should be associated with are: easily accessible, nearby, safe, and comfortable.

The self-storage market in Poland is still developing, and building awareness of the industry is very important. Therefore, we decided to use the color red, which is commonly associated with the self-storage industry. From the user research we conducted, it emerged that some people associate "self-storage" with a "red warehouse." We used a sans-serif font to highlight the modern character of the brand. To emphasize brand values such as easily accessible and nearby, we chose to incorporate playful illustrations into the brand's image.

One of our deliverables was the website design. Our goal was to make it easy to navigate, user-friendly, and modern. To underscore its modernity, we incorporated animations and dynamic elements.